SOCIAL MEDIA · CONTENT PROPOSAL
Synergy Over Spending
A content proposal to grow organic interaction for Spell Market, a future Magic: The Gathering website
Spell Market is a future website for the Magic: The Gathering community. Before it launches, the goal is to build an audience that talks back, not one that only scrolls past. To test the idea, I created a pilot reel around the most talked-about commander of The Hobbit: a budget infinite combo with Thranduil, the Elvenking that ends with one comment keyword, made to earn organic interaction in the niche.
PROJECT
Spell Market · content proposal
NICHE
Commander / EDH players in Spanish
FORMAT
Instagram Reel · pilot
WHAT THE PILOT REEL SHOWS
581
Likes on the reel
158
Comments on the reel
27%
Comments for every 100 likes
4
Budget cards to assemble the combo
THE PILOT
One commander, four cheap pieces
Thranduil has the activated abilities of every Elf in your graveyard. The pilot shows how four inexpensive Elves combine into infinite counters and infinite mana, closing with the idea behind the whole proposal for Spell Market: you don’t need to spend hundreds of dollars to win, you need synergy.
THE PROPOSAL
Why this content fits Spell Market
01
THE OBJECTIVE
“ELFOS”
One comment keyword to receive the full decklist by DM
HOOK
The Hobbit’s most-built commander, right at launch
VALUE
A budget infinite combo explained in seconds
CALL TO ACTION
Comment “ELFOS” and ask which commander comes next
GOAL
Build organic interaction for Spell Market before launch
02
REACH IN THE NICHE
5,488
Commander decks built around Thranduil on EDHREC by August 23, 2026
AUDIENCE
Spanish-speaking Commander / EDH players
FORMAT
Commander, the most-played tabletop format of Magic
HASHTAGS
#MTGLatam · #MagicEspañol · #EDH · #MTGCommander
RESULT
158 comments, about 27 for every 100 likes
TAKEAWAY
Conclusion
For Spell Market, organic interaction has to come from content that is genuinely useful to players. In a niche like Magic, attention follows the release calendar and the players’ wallets, so tying the pilot to the most popular commander of The Hobbit, and to a combo anyone can afford, gave the audience a reason to stop scrolling and a reason to answer.
The result, 158 comments on 581 likes, supports the proposal: one current commander, one budget idea and one keyword that opens a direct conversation. Repeated as a series, this format can build Spell Market’s community before the website launches, so it opens with players who already talk to the brand.
