SOCIAL MEDIA · VIDEO CONTENT
Social Media Video Content for Alliance Jiu Jitsu Costa Rica
The people, the values and the daily life behind the mat
Alliance is one of the most recognized names in Brazilian jiu jitsu, founded in 1993 and now present in more than 300 schools worldwide. For its Costa Rica academy, located in Barrio Escalante, San José, I edited a series of short vertical videos that show the people, the values and the daily life behind the mat.
CLIENT
Alliance Jiu Jitsu Costa Rica
LOCATION
Barrio Escalante, San José
ROLE
Video editing
FORMAT
Short vertical videos
1993
Year Alliance was founded
300+
Schools worldwide
3
Audiences in one feed
3
Short vertical videos
THE APPROACH
Content Strategy
The academy needed to speak to three audiences at once: parents looking for a safe place for their kids, competitors who want to see real results, and adults who need to hear that progress takes time. Each video addresses one of them, while keeping the same visual language so the feed feels consistent.
LOOK & FEEL
Visual Identity on Social Media
The social media design reflects a bold, modern, and professional image. The visual structure is balanced, using clean lines and smooth color transitions that represent stability and a forward-thinking approach to health.
ALLIANCE COSTA RICA
The Videos
Three short vertical reels, published on the academy’s Instagram account.
VIDEO 01 · EVENT
Seminar with Bruno Malfacine
Highlights from the Alliance CR seminar with Bruno Malfacine: a night of high-level technique shared with students and academies on the mat.
VIDEO 02 · TECHNIQUE
Technique Breakdown
An instructor demonstrates a technique on the mat while students watch, showing how the academy teaches step by step.
VIDEO 03 · ADULT STUDENTS
Coach Message, “No Shortcuts”
A message from a black belt about growth and consistency. I used a direct camera style and clear subtitles so the message lands even with the sound off.
PERFORMANCE ON INSTAGRAM
How the reels performed
Public likes on the three reels featured above, as shown on the academy’s Instagram account.
304
Total likes across the 3 reels
117
Likes on Coach Message, “No Shortcuts”
106
Likes on Seminar with Bruno Malfacine
81
Likes on Technique Breakdown
Conclusions
Working with Alliance Costa Rica meant working inside the sport I love. Jiu jitsu teaches discipline, patience and respect for the people training next to you, and I wanted every edit to carry that same commitment.
On the mat, progress comes from showing up every day, and content works the same way. Listening to the academy, refining each video until it felt honest and staying consistent turned this series into more than a project: it is my way of giving back to a sport that keeps teaching me.
