Social Media Video Content for Alliance Jiu Jitsu Costa Rica

Social Media Video Content for Alliance Jiu Jitsu Costa Rica

Social Media Video Content for Alliance Jiu Jitsu Costa Rica

Alliance is one of the most recognized names in Brazilian jiu jitsu, founded in 1993 and now present in more than 300 schools worldwide. For its Costa Rica academy, located in Barrio Escalante, San José, I edited a series of short vertical videos that show the people, the values and the daily life behind the mat

Content Strategy

Content Strategy

The academy needed to speak to three audiences at once: parents looking for a safe place for their kids, competitors who want to see real results, and adults who need to hear that progress takes time. Each video addresses one of them, while keeping the same visual language so the feed feels consistent

Visual Identity on Social Media

Visual Identity on Social Media

The social media design reflects a bold, modern, and professional image. The visual structure is balanced, using clean lines and smooth color transitions that represent stability and a forward-thinking approach to health.

The social media design reflects a bold, modern, and professional image. The visual structure is balanced, using clean lines and smooth color transitions that represent stability and a forward-thinking approach to health.

The Videos

The Videos

Alliance Kids

A class built around respect, safety and confidence. The edit keeps a warm, energetic rhythm so parents can picture their kids on the mat

Competitor Spotlight

A personal introduction from one of the team's competitors, showing his medal and a training session, to connect the gym's culture with real results

Coach Message, "No Shortcuts"

A message from a black belt about growth and consistency. I used a direct camera style and clear subtitles so the message lands even with the sound off.

Applications and Results

Applications and Results

Consistent, human video content is the strongest tool a gym has to build trust. This series gives Alliance Costa Rica a repeatable format to keep telling its story.

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UX/UI - Digital Designer

UX/UI - Digital Designer