Kedeco's previous identity was a script-and-caps wordmark with an initials mark (KCV) that did not communicate construction or precision. The client needed a mark that was simple, memorable and flexible enough to work on plans, social media and site signage.
I reviewed how other design and construction studios in Costa Rica present themselves on social media, to find visual territory Kedeco could own instead of following.
Modern
Elegant
Minimal
The idea starts with the initial. The K is abstracted into a building silhouette and then rebuilt as a geometric mark, so the letter and the architecture become one shape
Mochileando bridges the gap between technology and authentic travel experiences. By focusing on user needs and employing creative problem-solving, this app is poised to transform how people explore their local surroundings.
