Echo Dot is one of my favorite devices. I love music, and few products are as versatile around the house. That made it the right piece to show how I work: one concept carried across hundreds of assets, each fitted to its format, language, and market.
I reviewed the image gallery on the live Echo Dot listing on Amazon.com to follow the brand's copy pattern: a short two-to-four-word headline and a one-line benefit, set over a product or lifestyle shot.
“More Than You Hear.”
The idea behind every asset: Echo Dot isn't just a speaker, it's help with everything that happens at home. Hearing is the starting point, not the limit.
JUST ASK. Callouts
Two words that invite shoppers to ask Alexa for anything: music, the weather, a timer, lights off. The same command with a different job on each asset, so the set reads as one campaign.
Dark, High-Contrast Visual Language
I started from each device's PNG and, with the help of AI, placed it in real settings: a shelf, a nightstand, a living room. The product looks like part of the room, not pasted on top.
I was responsible for creating more than 600 assets for different devices and versions, across multiple languages and markets. The linked sample shows assets as delivered to the client, in English and Spanish.
Every asset comes from a component-based template: headline, legal line, background, and product image can be swapped without touching the base design. One piece adapts to each market and stays consistent.
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This experience made me grow as a designer. Producing at this scale taught me to protect the details in every piece, to think in systems instead of single images, and to use AI as one more tool in the process.
Mochileando bridges the gap between technology and authentic travel experiences. By focusing on user needs and employing creative problem-solving, this app is poised to transform how people explore their local surroundings.
