Email Campaign: Road to the final
DoradoBet launched a massive campaign to reward user loyalty with an all-expenses-paid trip to the final in Munich on May 31, 2025.
The main objective was to increase betting volume and active participation.
COPYWRITING
Writing persuasive and direct messages, designed to connect with the emotion of football and move the user towards betting.
VISUAL DESIGN
Creation of high-impact graphic arts, maintaining visual consistency between the DoradoBet brand and the Champions League aesthetic.
IMPLEMENTATION
Technical execution of mailings, ensuring correct personalization and delivery in line with strategic segmentation.
Each matchday needed its own energy, but everything still had to feel like DoradoBet. I built a visual system that could move fast without losing coherence: bold enough to stop the scroll, clean enough to stay on-brand, and flexible enough to work from the group stage all the way to the final in Munich.
How the campaign came together
The mechanics were complex (points, rules, draws), but the user experience had to be simple. My job was to translate all that complexity into something people would actually want to read.
Want to see how the sausage gets made? This is it the full design file with wireframes, the email component library, match-by-match variations, and annotations on every key decision. Everything's documented, nothing's hidden.
